The first example of blue ocean strategy comes from computer games giant, nintendo, in the form of the nintendo wii the nintendo wii launched in 2006 and at its heart is the concept of value innovation. Blue ocean strategy - summary and examples ocean tool sets and how to apply them effectively strategy canvas errc perform as-is analysis to compare current strategy of xyz vs competitors explore pathways to breakaway from market boundaries to look for bigger playing field brainstorm and agree on the to-be strategy for xyz all rights. Blue ocean strategy institute making a blue ocean strategic move that discourages imitation: the case of wikipedia 07/2012-5694 this case was written by katrina ling, institute executive fellow of the insead blue ocean strategy institute, under. Blue ocean strategy tools: the four actions framework and errc grid tweet after you define the three tiers of non customers, the idea is that you poll these noncustomers and find out what it would take to purchase your product or service. Red ocean vs blue ocean strategy red ocean strategy blue ocean strategy compete in existing market space beat the competition exploit existing demand.
W chan kim: since the publication of blue ocean strategy, the terms red ocean and blue ocean entered the business vernacular with speeds we never expected individuals, governments, companies and. Blue ocean strategy generally refers to the creation by a company of a new, uncontested market space that makes competitors irrelevant and that creates new consumer value often while decreasing costs. Blue ocean strategy the term value curve appears in three key harvard business review articles by w chan kim and renee mauborgne, as well as their 2005 book – blue ocean strategy the value curve is a tool for strategic managers to see visually how their strategy works in relation to close competitors.
Blue ocean strategy demands the creation of a value question of moving from the strategic canvas to detailed analysis or using a complementary visual tool business models and blue ocean strategies 5 about the author glen s petersen is an internationally recognized speaker, writer. Blue ocean strategy application of the case of wikipedia three strategy propositions value proposition the utility buyers receive from an offering minus the price they pay for it. Home » making a blue ocean strategic move that discourages imitation: the case of wikipedia making a blue ocean strategic move that discourages imitation: the case of wikipedia hbs case analysis this entry was posted in harvard case study analysis solutions on by case solutions.
The main purpose of this paper is to use blue ocean strategy framework to analysis how to use value innovation to create competitive advantages and get market leader position we use a. Renee mauborgne (1963) is a professional and a professor of strategy at inseadshe is also co-founder of the blue ocean strategy and co-director of the blue ocean strategy institute biography renee mauborgne over the years renee mauborgne has done a lot of research in the field of strategy and managing multinational organizations. W chan kim (born 1952) is a korean-born business theorist, professors of strategy and management at insead, and co-director of the insead blue ocean strategy institute in fontainebleau, france he is known as co-author of the 2005 book blue ocean strategy. The winning strategic approach while the authors of blue ocean strategy suggest using the latter approach, no matter which you select, there are a few things to keep in mindfirst of all, it is important to remember that value creation and innovation are critical success factors.
Making a blue ocean strategic move that discourages imitation author(s): kim, w chan, mauborgne, renée, ling, katrina summary: this case illustrates how the alignment of value, profit, and people propositions around both differentiation and low cost makes a blue ocean strategic move very difficult to imitate. The objective of our project “blue ocean strategy” is to understand real meaning behind the blue ocean and how it is different from the red ocean strategy the project also describe about various steps taken to implement this strategy. Blue ocean strategy is a business strategy book first published in 2005 and written by w chan kim and renée mauborgne of the blue ocean strategy institute at insead the book illustrates what the authors believe is the best organizational strategy to generate growth and profits. The blue ocean strategy (bos) is an outcome of analysis of various strategic moves studied across countries over a period of 100 years (1880-2000) this strategy differs from other approaches to business strategy in the simultaneous importance it gives to differentiation and low cost.
This slide provides a bulleted list of the blue ocean strategy analysis tools each of the tools provides a different insight on analyzing the current strategic stand of an organization and decide the path of the next strategic move. A successful blue ocean strategy that has sustainability requires that all three strategy propositions be aligned in support of both differentiation and low cost to understand how an organisation achieves alignment to produce a high-performing and sustainable blue ocean, consider the case of the uk charity, comic relief. This case is exceptional for teaching both executives and mbas the best way to make a blue ocean strategy that is difficult to imitate and sustain it focuses on wikipedia versus britannicacom in the online encyclopedia sector.
The blue ocean strategy case study analysis of its implementation in 14 different agencies in malaysia zainal abidin mohamed 1 haim hilman 2 ummi salwa bahaman 3 1 faculty of economics and muamalat, universiti sains islam, negeri sembilan 71800, malaysia 2. The blue ocean approach is based upon the concept of value innovation which was also introduced by the authors of the blue ocean strategy, kim and mauborgene the concept seems to go against all. The dynamic analysis of this scenario re-applied to many business types has brought two management thinkers chan kin and renèe mauborgne to develop a different strategy approach called “blue ocean strategy.